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Creating Visual Identity with Adobe Illustrator

Learn how to design a professional visual identity using Adobe Illustrator, the industry-leading software for vector design. This course teaches you how to create logos, graphic charters, color palettes, and consistent typography to strengthen a brand image—whether for a company, product, or personal project.

Designed for professionals, entrepreneurs, beginner graphic designers, or communication specialists, this training focuses on hands-on practice with real-world exercises. Our core target includes individuals and businesses in Douala, Yaoundé, and throughout Cameroon and Africa, where visual branding is becoming a key strategic asset.

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Program

Training Program: Creating Visual Identity with Adobe Illustrator

Module 1: Introduction to Visual Identity

Branding Fundamentals

What is visual identity?
Elements of a graphic charter
Analyzing existing brands
Creative brief and audience
Graphic design trends

Getting Started with Adobe Illustrator

Interface and main tools
Working with vector shapes
Layers and artboards
Text tools and typography
Importing and exporting files

Module 2: Designing the Visual Identity

Logo Creation

Sketching and moodboards
Creating simple and complex logos
Choosing colors and typography
Export formats: PNG, SVG, PDF, etc.
Readability tests and variations

Complete Graphic Charter

Color palettes and usage
Primary and secondary fonts
Using icons and pictograms
Layout and margin rules
Examples of materials: business card, letterhead, email signature

The duration of the training is adapted to the client’s availability.

Target audience

This course is intended for beginner graphic designers, entrepreneurs, marketing managers, communication students, and anyone who wants to learn how to create a visual identity. It primarily targets individuals in Douala, Yaoundé, and across Cameroon and Francophone Africa.

Prerequisites

Basic computer skills are required. Introductory knowledge of graphic design is a plus but not mandatory.

Objective

Understand the fundamentals of visual identity
Master essential Adobe Illustrator tools
Design a professional and cohesive logo
Build a complete graphic charter
Apply creations to real-world materials (print and digital)

Training details

Price : Subscribe now and receive our personalized special offer.
Location : Training available online or on-site, depending on your preferences.
Training duration : Flexible and tailored to your needs – choose the duration that suits you.

Enroll in the training

Creating Visual Identity with Adobe Illustrator